« Fashion Week » a term that sparks curiosity and brings together those who crave bold creativity and beauty. A cultural melting pot that seduces Valmont and justifies his engagement with the first edition of the Innsbruck INNSET FASHION WEEK being held from March 1st – 4th 2012. The iconic Pop-Up Spa presents itself in a highly contemporary hall which hosts the shows of more than a dozen international fashion designers, and offers two of Valmont’s signature treatments.
Made for Innsbruck, the Catalan Artist Isao created The Large Ant ‘La Grande Fourmi’, a gigantic work laden with symbols: a social being by excellence, the ant thrives on interaction with its community, such as fashion is inspired by social trends. For the duration of the week, The Large Ant was installed outside the building hosting the Fashion Week contributing to the artistic world of Valmont, catching the eyes and emotions of each visitor.